This modern rice mill is located in Lahore, the provincial capital of Punjab, Pakistan, famous throughout the world for producing the best quality rice. The unit is placed amidst beautiful paddy fields and is custom-designed especially for long-grain rice.

History
The group established  its first food grain outlet in 1927 and today comprises  of several companies with 
a group turnover, for 1998-99 in excess of Rs.1.50 billion and a projected turnover of  Rs.1.65 billion 
for 1999-2000.

Directors
The group is managed by a team of well experienced and dedicated professionals and mainly comprises 
of the following:

Mr. Farooq A. Alvi - Chief Executive of Basma Rice Mills (Pvt.) Ltd. and Chief Executive of Standpharm Pakistan (Pvt.) Ltd.
Mr. Alvi joined the group operations in 1986 as Chief Executive of Standpharm. Mr. Alvi is a professional accountant with experience spanning over a period of 15 years. As a professional accountant, he was associated with Auditors of international standing and was exposed to the operations of various national and multinational mega companies. Mr. Alvi is responsible for the group's export business, mainly of rice.

Mr. Muhammad Arif - Director of Basma Rice Mills (Pvt.) Ltd., Partner in Tariq Flour Mills and Arif Rice Mills. 
Mr. Arif has rich experience in the grain business. He joined group activities in 1989 and is responsible for the management of Tariq Flour Mills and Arif Rice Mills.

Mr. Muhammad Arif Polani- Director of Green Tower Trading, Dubai. 
Mr. Polani has an extensive experience of marketing rice in the Middle East. He joined the group activities in 1999 and is committed to control sales in Saudi Arabia and the Emirates.

Mr. M. Zafarullah - Director of Basma Rice Mills (Pvt.) Ltd. 
Mr. Zafarullah is a seasoned banker and has joined Basma in the begining of 2000 to look after its Operations, Accounting and Administration.

Associated Companies
The group is primarily involved in the manufacturing, marketing, selling, distribution of pharmaceuticals and flour, import of wheat and export of rice. The associated companies are:

Standpharm Pakistan (Pvt.) Ltd. - (SPL) ISO-9002 Certified
SPL specializes in manufacturing life-saving medicines. SPL has also entered into a collaboration with Merck Marker (Pvt.) Ltd., representing E.Merck & Boehringer Ingelheim in Pakistan to market and distribute SPL's propriety antibiotic products. The employees strength is 530.

Tariq Flour Mills
The company has 400 employees with a turnover of Rs.380 million, providing fine quality "atta" (flour) to local consumers for the last 4 decades.

Arif Rice Mills
A husking unit with an annual turnover of Rs.170 million to cater to the need of the local market and feeds the exporters for reprocessing.