This is primarily attributed to the extremely fertile soil and climatic conditions in the region of Punjab suitable for rice production, thus ensuring that this quality of Basmati rice cannot be grown under any kind of artificially created or simulated conditions.

Quality Control
Quality is strategic to our strength.  We have a strong commitment towards providing homogeneous quality to our buyers, which is why quality management in the company starts at the grassroots level and continues till the product finally reaches the consumer. Quality control processes are religiously adhered to in order to ensure uniformity, which we achieve in three ways:

Quality Control Through Procurements
We select the best farmers in the rice growing area of Punjab. Our field staff constantly monitors paddy fields from sowing to harvesting. They advise the farmers on the correct application of fertilisers and pesticides to produce healthy grains of rice without chemical residue. After harvesting and husking, hundreds of samples are drawn from the fields and examined in our labs for final selection. After procurement, the selected stock is stored for aging till the rice attains maturity. All stocks are numbered and a record is maintained even after processing and export.

Quality Control System
Samples are drawn during different stages of processing and milling at regular hourly intervals and tested in the lab to constantly monitor the uniformity in whiteness degree, moisture content, average grain length (AGL), broken percentage and colour. These hourly lab results are entered into the computer and are available to buyers on request.

Quality Control Through Grading & Colour Sorting
The grading system consists of five graders installed in three different stages of milling and processing. This enables them to ensure uniformity in grain length and also control the broken percentage according to the specific requirements of our buyers. In order to obtain uniformity in grain colour, we have installed a colour sorter - a computerized, state-of-the-art machine considered throughout the world to be the top-of-the-line colour sorter.